07-04-2017 - Ventura Lambrate and Ventura Centrale @ Salone del Mobile. A daily blog by Margriet Vollenberg.

TEXT MARGRIET VOLLENBERG

Friday 7th of April – We have a winner! The Milano Design Awards granted us greatly again yesterday, by dedicating the best concept to 'May I have your attention, please?' Maarten Baas by Lensvelt at Ventura Centrale! Last year Lensvelt rocked with their exhibition at Ventura Lambrate and walked away with the precious award and the year before Maarten's special Ventura X show was good for the price too. We did it again! That's what we call a golden formula!!   

After a festive award night it was back to business this morning. Giving a television interview for 360 million Chinese viewers; showing a delegation of the Dutch Consulate and a group of Hermès through Ventura Centrale; a photo shoot – just a normal Friday morning in Milano! What keeps the energy high is all the compliments we receive. My inbox and phone are filled with the kindest messages of people who've seen and love what we've done this year. 

 

'THAT'S WHAT WE CALL 
A GOLDEN FORMULA'

 

I luckily also had some time today and yesterday to have some appointments in the city. One of those appointments was, by invitation of Marjan van Aubel, a lunch of Design Miami/ and Swarosvki where they announced the 2017 Swarovski Designers of the Future Award. Overlooking the Duomo I had a second to breathe and realize how amazing it is what we have accomplished. We worked our butts off, we moved mountains, but it has been oh so worthwhile!

Even though the fair is far from over and we have a weekend ahead of us, I'm already busy with our next event Ventura New York, that will take place during the NYCXdesign Week. I'm incredibly excited to cross the ocean for the second edition and present a excellent selection of Dutch names.

I would love to thank Dude for giving me this opportunity to let its readers have a peek what goes on behind closed doors. On Sunday I'll be back, one more time during this Milano Design Week, to share with you my favorite moments and events. A domenica! 

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About the author

Margriet Vollenberg is the founder of Organisation in Design and founding art director of Ventura Projects. Ventura Projects organises design events all over the world. In Milan Margriet and her team are responsible for the organisation of Ventura Lambrate (8th edition) and Ventura Centrale (for the very first time). In this special blog she shares her day-to-day experiences with the readers of Dude, Dutch Designers Magazine.

WWW.VENTURAPROJECTS.COM

Images: 

1: Ventura Centrale (photo by Claudio Grassi)
2 & 3: Ventura Lambrate (photo by Walter Gorini) 

Dude, English