09-04-2017 - Ventura Lambrate and Ventura Centrale @ Salone del Mobile. Final blog by Margriet Vollenberg.

TEXT MARGRIET VOLLENBERG

Sunday 9th of April – As promised I will happily share with you some of my favorite designs, shows and moments of the Milan Design Week 2017 in this final blog post.  

Favourite exhibitions

It's impossible to sum up all the beauty I've seen this week, but there were two shows that really stood out for me.

Iko Sato of Nendo did it again! I really enjoyed strolling through the full white landscape they put together for this show. He is a master of creating an atmosphere that makes you leave the exhibition breathless.

It is always a joy to see what Formafantasma brings to the Milan Design Week. Also this year they didn't disappoint with their poetic light installation. An incredibly aesthetic and technologically inventive show, that for me completely shows the full potential of a successful exhibition design.

Personal pride

Boy oh boy, Ventura Centrale turned out beyond expectations! I can't even start to express my pride. I knew the potential but I've gotten endless positive reactions on what we've created – from press, designers, buyers, architects... From everyone! A big cheer to Matteo Zorzenoni, IQOS and Panter&Tourron, Maarten Baas and Lensvelt, Seafood Mobile, Baars & Bloemhoff, Lee Broom and Salviati for creating pure eye candy! 

Best party

Saturday night I was able to go to the amazing house of Barnaba Fornasetti! Barnaba welcomed all the guests in full outfit and Alice in Wonderland hat. Walking through his Milano mansion and atelier was one big fairytale with hypnotic landscapes, optical illusions and lunar faces in every room. The evening ended in the beautiful courtyard where Barnaba himself took over the DJ set and a superb crowd of guests, including Marcel Wanders, Marcus Fairs, Piero Lissoni and Stefano Giovannoni, drank the night away. 

Favorite meal

There is barely time to eat during the Milan Design Week, but I enjoyed a few really amazing food moments. Having dinner under the glooming light of Lee Broom's carrousel installation is something I won't forget easily. And that lovely lunch by Design Miami/ and Swarovski overlooking the Duomo was a highlight. BUT, that late night snack at Via Casati....Omnomnom! You knock three times for the baker to open the window and you can order a lingua di gatto (a cats tongue) freshly made in the bakery... Oh boy it's is good! One of those perks of having lived for a long time in Milan...

The top final moments

Sunday is always the day we show the people of Milano our exhibitions. Today one very special Milanese habitant spend his time in Ventura Lambrate – I gave mayor Giuseppe Sala a big tour around all the exhibitors. The mayor, who is also the former commissioner of the Expo Milano 2015 World Fair, loved to see how we transformed the Lambrate neighborhood and applauded the designs. It was an honour to show him around and for me a wonderful opportunity to again see all the exhibitors of Ventura Lambrate. There are too many designers to individually mention in this blog, but a huge thank to all of them for the hard work, great collaboration and super cool designs!!

See you next year, a l'anno prossimo! 

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About the author

Margriet Vollenberg is the founder of Organisation in Design and founding art director of Ventura Projects. Ventura Projects organises design events all over the world. In Milan Margriet and her team are responsible for the organisation of Ventura Lambrate (8th edition) and Ventura Centrale (for the very first time). In this special blog she shares her day-to-day experiences with the readers of Dude, Dutch Designers Magazine.

WWW.VENTURAPROJECTS.COM

Images: 

1: Ventura Lambrate (photo by Donatta Zanotti)
2: Ventura Lambrate (photo by Walter Gorini) 

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